By Bernard Yaw ASHIADEY
Blue Skies Limited has outdoored new labels for its freshly-squeezed juice products at Medie near Nsawam in the Eastern Region.
The new labels have been introduced to enable Blue Skies distinguish itself as a superior product to the numerous imported juice and soft-drink brands that have flooded the Ghanaian market.
Sales and Marketing Manger, Blue Skies, Juliana Agyemang, explained the reason behind the choice of the new labels: “The labels are designed to illustrate in a fun and vibrant way how the juice comes fresh from the field and is simply crushed and squeezed into a bottle, with no added sugar or preservatives.
“The labels also reflect how the company aims to support the community and look after the environment, and to convey the message of how its products are proud to be made in Ghana.”
She added: “We believe our new brand design now gives us a world-class label which a world-class product like Blue Skies juice deserves; and it conveys the message that a young Ghanaian company like Blue Skies can take on the big imported brands and win.”
Alongside the new labels was the slogan, “Revitalising the Ghanaian in you,” which she said reflects their mission to empower Ghanaians to fulfil their true potential by consuming a product which can give their spirits a lift.
“We want to bring out everything that is good about being Ghanaian and to inspire national pride for a world-class product made in Ghana.”
In 2011, the new design won an award for brand identity from the International Food and Beverage Award (FAB) in London.
The company is introducing new flavours of mango, orange and banana in addition to the old flavours of pineapple, pineapple and ginger and tropical.
The company was started in 1998 with thirty-five employees but now has over 1500 people. It sources fruits from over 150 farms across the country.
No comments:
Post a Comment