First Customer Service week launched

By Bernard Yaw Ashiadey

The Organisation for Customer Service Excellence-Ghana (OCSEG) has launched the first Customer Service Week with a call on all stakeholders to ensure high customer service delivery in their businesses.

Under the theme ‘Promoting Customer Loyalty through Appreciation,’ the customer service week seeks to raise the standards of customer service across Ghana through awareness creation, education and sharing of global best practice.

Managing Director of Ghana Tourist Development Company, Mrs Emelia E. Brew-Butler, who was the guest speaker for the occasion, said good customer service is the best and most successful way to ensuring the prosperity of a business.

”I do want you all to agree with me that good customer service is the sine qua non of sound business and that indeed, personal sentiments and personal attachment to a product or service areof the greatest value to any business.

“Good customer service boils down to the delivery of values and satisfaction. Customers rightly demand good value for money on purchases; and customers rightly demand to be satisfied with the quality of goods they purchase and with the quality of service provided by staff of companies they buy from.

“A badly treated customer will indeed not only stay away; he could spread damaging messages to friends and indeed the whole world. Good service, however, creates lifetime customers who, by word-of-mouth, will rope in even more customers,” she said.

The Executive Director, OCSEG, Hector Wulff, also reiterated the need to serve customers in the best possible way so that they will become loyal to a brand, product or business.

“Imagine the effects on a visitor to Ghana as he is met with smiles and is courteously served by Immigration and Customs officers as well as porters and taxi drivers.

“Imagine the effects on such a visitor if our Customs officials were to enquire if he had a pleasant stay in Ghana, apologise for any mishaps he might encounter, wish him safe journey and genuinely look forward to his next visit to Ghana.

“Trust me, Ghana would have gained a trusted devotee who could win over a hundred more visitors. Good customer care works like magic. It attracts and retains customers who keep the cash flowing in. Good customer care is the lifeblood of any business.”