Fidelity launches 'Reach for Gold'

Fidelity launches ‘Reach for Gold'

By Bernard Yaw ASHIADEY

Fidelity Bank has launched a new promotion, ‘Reach for Gold,’ at a ceremony in Accra.

The six-month-long campaign, which is the second after the successful ‘Go for Gold’ campaign, is aimed at encouraging Ghanaians to cultivate a habit of savings.

It also seeks to promote excellence in sports, education, community participation and entrepreneurship throughout the country.

Managing Director, Edward Effah, said this year’s promotion is in line with the Olympics, which give gold medals to symbolise the highest honour and also to encourage all Ghanaian athletes to strive towards achieving gold to make the nation proud.

“To our sportsmen, Fidelity Bank says ‘reach for gold – be the best in Ghana, Africa and the world. Push yourself beyond limits and be the next Azumah Nelson or Usain Bolt’.”

Mr. Edward Effah urged students, entrepreneurs, SMEs, and communities to ‘reach for gold’ in their fields of endeavour because the bank is always there to support them in every need.

Onesimo J. Mukumba, Director, Consumer Banking of Fidelity Bank, stated that every cedi account holder at Fidelity Bank can participate in the promotion by opening an account with GHc 300 or topping-up with the same amount.

The mechanics for this year’s campaign include depositing and maintaining GHc 300 or multiples of it in your current or savings account for one calendar month, and you will stand a chance of winning either in the five monthly draws from now till February 2012, or in the grand draw in March 2012.

“The grand prize at stake is a 24-carat 1kg gold bar worth over GHc 120,000. The bank is also giving out two ‘golden’ tickets (all expenses paid for) to the 2^nd prize winner to be a part of the

London Olympics next year, and the 3^rd prize winner gets one ‘golden ticket’ (all expenses paid) to an African destination of choice.

On a monthly basis, there will be raffle draws nationwide and the winners will take home gold coins worth up to GHc 3000.

Established in 2006, Fidelity Bank has expanded its assets and deposits over the last five years.

It has a customer base of over 160,000 and a network of 31 branches with a target of 40 by end-year. The bank added 41,000 customers after it launched last year’s ‘gold bar’ promotion.

At the recent banking awards, it was adjudged the best bank in customer service and second-best in electronic banking.